About this project
In response to the restaurant industry’s pandemic-induced struggles, a consortium initiated the “One Meal Many Thanks” campaign. The aim was to reignite South Africans’ dining-out spirit while bolstering support of takeaways establishments. Fresh collaborated with stakeholders to execute a comprehensive 360-degree campaign over six months; which included strategy development, creative content creation, competitions, microsite management, radio campaigns on prominent stations, and PR efforts. As a result, the initiative successfully revitalised the restaurant and takeaway sectors; driving consumer engagement, rekindling the dining-out culture, and providing vital support during challenging times. This is without a doubt a shining star in the history of Fresh – what an honour it was to have been a part of bringing back the restaurant and takeaway industry!
