About this project

In response to changing consumer behaviours in 2020, McCain partnered with Fresh to create a campaign that would inspire home cooking and elevate frozen products. Collaborating with Food24, a leading food website; the campaign encouraged consumers to craft personalised family cookbooks. Our role included generating engaging Food24 articles and designing web banners, magazine ads, digital assets, as well as an OOH campaign to promote ‘Made with McCain.’ In-store POS materials supported the campaign.