About this project

The brief was to come up with a creative approach to launch the new TotalEnergies Club loyalty programme to consumers.

With TotalEnergies’ mission being to “Make every journey better”, a creative platform for their loyalty programme was developed – “Reward your journey”. This statement would underpin all the messaging and creative.

A messaging strategy was developed to communicate the main elements of the campaign as well as a visual language that would ensure that the creative elements had stand-out on forecourts, online, and OOH.