About this project
Fresh is regularly involved with work on Savanna Premium Cider, one of the popular brands in the HEINEKEN Beverages portfolio; and, as a title sponsor for Trevor Noah’s ‘MZANSIVERSE’ live tour, Savanna wanted to make a BIG deal out of it. We were approached to bring the promotional material to life; with the intention to distribute the campaign far and wide, across as many channels as possible, to generate the maximum amount of exposure ahead of the tour. To achieve this, a competition was set up, offering consumers the chance to win double tickets to see Trevor’s show; and from OOH advertising, to digital banners, on-pack stickers, KLVs, wobblers, and more – Fresh achieved success with our campaign, while remaining consistent and true to the Savanna brand.
